THE UGLY GLÜHWEIN
It’s November, the sun just set and it’s cold. The streets illuminate with Christmas lights and it smells like burnt firewood and cinnamon sticks. There are Christmas markets in every corner of the city and you want to have something warm… It’s time to have a glass of Glühwein.
The Ugly Glühwein is an artisan ready-to-drink punch inspired in the American tradition of the ugly Christmas sweater day.
What a better way to represent that concept than to knit up the whole design?
The illustrations and the colour palette -white, blue and red- take us to the Christmas universe and turns it into a personal, up-close and collectable product. We invested time in creating the brand knitting of lettering alphabet by hand, stitch-by-stitch, evocative and welcoming that transmits the warmth of home and friendship.
Made in Spain as we know all about wine and warmth, The Ugly Glühwein’s branding can connect with different cultures, traditions and lifestyles. Celebrate unforgettable moments. No rush. Share them with your beloved ones.
Serve it hot and feel the ugly sweater fever.
Can you think of a better way to unwind and laugh?