The London Nº1
The London Nº1, an avant-garde and cosmopolitan upgrade.
The authentic blue gin reinvents itself on the tenth anniversary of its creation thanks to a sophisticated, bold and elegant image.
To celebrate this occasion, an exclusive bottle has been designed to enhance the functional aspects and add value to the brand image. This Brand-bottle is characterised by a stylised and conical silhouette that improves its ergonomics, making it easier to use for professionals and consumers. In addition, the product increases its presence thanks to the incorporation of a new type of raised base that creates a double lower height and allows the brand to be engraved on the inside. The bottle features the relief of London Bridge, the unmistakable image of the Thames, a symbol of the union between this gin and the city where it was born in 2006.
The decoration of the bottle has been created with the aim of improving the brand’s visibility by using a corporate typography with character created exclusively. The frosted 360º gradient enhances the unique blue color of the product and gives it extra luminosity, freshness and a velvety feel.
In this way, The London Nº1 becomes the symbol of the encounter between the London of the Industrial Revolution in the 18th century and the city of today, an icon of the cosmopolitan and avant-garde lifestyle.